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        1 - Fashionism and Youth: An Emerging Social Problem
        Javad Maddahi Alireza Ghobadi
        Fashion is a pervasive concept in the life cycle of the contemporary world. A phenomenon that, more than any other group, seduces young people as its followers and seems to be an emerging social problem. The purpose of this study was to investigate the socio-cultural fa More
        Fashion is a pervasive concept in the life cycle of the contemporary world. A phenomenon that, more than any other group, seduces young people as its followers and seems to be an emerging social problem. The purpose of this study was to investigate the socio-cultural factors related to youth fashionism. The research method was survey and the statistical population of this research was the youth of Tehran. The sample size was 387 people which was obtained by using Cochran's formula and the sample was selected by multi-stage cluster sampling method. The data collection technique is combination of researcher-made and standard questionnaire that was evaluated for validity and reliability. The reliability measurement through Cronbach's alpha test shows an acceptable level. According to the findings of this study, there is a significant relationship between the variables of age, parental education, social class, personality, public media and social networks, religiosity and fashion. The results of regression analysis show that according to the adjusted coefficient of determination in the regression equation, 50.3% of the variance of the dependent variable is explained by independent variables. Individualism showed the strongest relationship with fashion. Also, in the section of structural equation path analysis, the model indices have an acceptable fit. Manuscript profile
      • Open Access Article

        2 - IRIB and Addiction Prevention, Content Analysis of Shock Documentaries with an Emphasis on Addiction
        amir Hajiali asgari soraya ahmadi parnaneh Pishnamazi
        Media has been a significant role to shape the thoughts, beliefs, values, culture and awareness. Today with the intelligent use of media, it is possible to introduce social issues, prevent and confrontation. Addiction is one of the most common social issues that trouble More
        Media has been a significant role to shape the thoughts, beliefs, values, culture and awareness. Today with the intelligent use of media, it is possible to introduce social issues, prevent and confrontation. Addiction is one of the most common social issues that trouble our country. Therefore, addiction prevention can play an important role in reducing social harm. According to its social responsibility, the national media has always sought to confront and fight against social harms, including addiction. The documentary "Shock" was among the programs that were produced and broadcasted on the third channel of national TV in order to deal with addiction. The present research was conducted with the aim of analyzing the performance of Shock documentary. The theoretical framework of this theory was based on theories of social responsibility, framing and Tannehill's health model. The research method, quantitative content analysis and data collection tools were reverse questionnaire. 8 programs in the period of 18 months from the beginning of 2019 to September of 2019 were selected purposely. The findings show: the type of attitude towards addiction is mainly patient-oriented and the approach of the program emphasizes primary prevention. The way of modeling about the prevention of addiction, introduction of risk factors, and industrial drugs have received more attention. Also, according to the results of this research, friends and therapeutic motivations were among the factors of tendency towards addiction. Manuscript profile